Bringing go-to-market strategies to life for flagship product launches on intel.com meant transforming complex technical details into clear, user-focused messaging that drives engagement and supports product value. This process involved asking the right questions, collaborating across cross-functional teams, and aligning content with user needs.
This collaborative effort resulted in a personalized product recommendation tool that saved millions annually and streamlined the user journey funnel. By replacing an overwhelming list of options with tailored suggestions, the tool created a smoother, more intuitive experience—leading to stronger engagement and improved results.
Owning the full marketing experience involved crafting integrated campaigns across SEO, SEM, email, social media, and more—bringing the brand story to life while building genuine audience connections. Close collaboration with internal teams and agencies kept messaging aligned, while continuous testing and optimization improved campaign performance.
Building on this foundation, a comprehensive brand refresh and website revamp set the stage for future marketing initiatives. This momentum fueled the first integrated traditional media campaign, driving a 22% increase in organic traffic, doubling appointment requests, and significantly boosting direct and social visits.
Marketing Strategy & Execution Portfolio
Great campaigns happen when web strategy lays the foundation, content creation tells compelling stories, branding builds trust, and project leadership ensures flawless execution. Together, these elements create seamless, engaging experiences that drive growth, deepen connections, and deliver measurable impact.
Web Strategy
Lays the foundation to create seamless, user-focused digital experiences that drive engagement.
Content Creation
Crafts compelling stories that resonates with audiences and inspire meaningful action.
Branding
Builds and maintains trust by shaping consistent, authentic brand identities.
Project Management
Drives collaboration and aligns teams to achieve clear goals efficiently.
Stories Told by Connections
Genuine feedback from LinkedIn connections highlights the impact of thoughtful marketing that resonates, engages, and delivers real value.
"... one of the most thoughtful, proactive, and organized I have seen. He’s got an excellent attitude to go along with his abilities and is easy to work with."
Cory Whitney
Product Manager at Intel
"...a strategic thinker with a sharp eye for both detail and opportunity. Kent is exactly the kind of partner you want when navigating fast-moving priorities..."
Keith Parnell
Digital Strategist at Intel
"His project management skills bring transparency to all stakeholders around timing and expectations which allows him to manage and mitigate risks..."
Derall Riley
Director, Digital Products & Support at Intel
Digital marketing works best when it’s focused—sharpening brand storytelling to connect with audiences in meaningful ways. By combining content strategy, multi-channel campaigns, and authentic brand experiences, marketing moves beyond awareness to inspire loyalty. The most impactful work blends creativity and strategy, turning ideas into results that engage, resonate, and leave a lasting impression.